How do I use the Metadata tab on a Property?

NAVIGATION

If you have a responsive website provided by Expert Agent, you will have the ability to send unique 'metadata' through to your websites property pages. This is to help improve the search engine optimisation of your property pages.

This data is not something you can see from the front end of the web pages, but is hidden in code for search engines to crawl. It provides search engines with important information about the contents of the page - in this case, your Property.

Under the 'Metadata' tab of each property record, there are two empty fields allowing you to enter your own 'Meta Description' and 'Meta Keywords'.

Meta Description

We recommend you enter a different meta description for each property, which should be no more than approximately 50-160 characters, and you should avoid repeating any words or phrases. The description should not only containt important ket words, but describe the page as this will often be the first introduction a visitor will have via search listings.

When populated, the description will also appear in Google listings as per the below example:

Meta Keywords

Meta Keywords no longer play as an important role in websites position as they once did, and their weight is now very low in search engine ranking algorithms. However, some prefer to still include a small number of important keywords, and therefore the following guidelines are recommended:

Keep your list of keywords or keyword phrases down to 10-15 unique words or phrases.
Separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
Do not repeat words or phrases.
Put your most important words or phrases at the beginning of your list.

FAQ's

Why can't I see the 'metadata' tab under my property records?

If you can't see the metadata tab under your property records in Expert Agent this will be because you do not have a website provided by Expert Agent.

I do have an Expert Agent website but I still can't see the metadata tab?

Please contact our Account Managers (This email address is being protected from spambots. You need JavaScript enabled to view it.) and they will be able to look into this matter for you.