It used to be very simple. We had 2 prices on each property - a numeric price that was hidden from the public but was used for matching and ordering data in lists plus a "price text" field that showed everywhere.
If only Rightmove had adopted this approach, life would be easy.
Sadly, they didn't. They (and therefore all the portals that followed suit) used a numeric field. Once they started working with lots of agents, they realised they needed a prefix and/or a suffix. So, the complicated process that now exists was born.
Here's the Price Change form in Expert Agent - right click in a Property Record and you'll see it
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To make it as easy as possible, leave the Prefix dropdown (1) set to Asking Price, put a numeric price in (2) and Expert Agent will complete the Price Text field (3). That's the field that shows on your website, in correspondence, brochures etc. The Lowest Acceptable Offer field (4) is filled in automatically. That's the price that gets used in matching - nobody sees it. So, if in this case your vendor would take £145,000, put that in the Lowest Acceptable Offer and, when you match, it will include applicants with a maximum price or perhaps £150,000 who would otherwise miss out.
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Rightmove and other portals will show Price Prefix + ' £'+ numeric price - in this example Offers in the region of £155,000
There's a dropdown list of Price Prefix optiions (shown 1 above). A couple do special things that you need to be aware of.
Here are the options:
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 Most just add a prefix in front of the numeric price on Rightmove (and because everyone started off using Rightmove's feed format, the other sites work in the same way) but there are two exceptions:
Price on Application: this is SUPPOSED to remove the numeric price from view on Rightmove and the other portals but you should check. That's particularly easy with the Rightmove live feed - harder with others that still do an overnight feed. We're aware of support tickets where Price on Application has still shown the price. There's nothing we can do here - we still have to send a numeric price so that the portals can stick the property into the right place in a list. We send the prefix and they are supposed to have the logic worked out to hide the numbers. We're worried about this one and that's why we've not fixed a bug that puts the numeric price after the words "Price On Application" in our price text field (3) - just to make you stop and think
Guide Price: If you choose this, the form changes as below. It shows 2 extra fields - upper guide price and lower guide price (5) below. Don't get them the wrong way round! Â You'll see that we manually set up the price text field (3) to match in this example - Expert Agent doesn't do this for you.
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Did you know that Expert Agent's price change form can automatically generate a price change letter or email? See Event Template Triggers
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You can buy 500 credits for £60.50 (each credit buys 160 characters of text to a single recipient) by going to tools>Configure>SMS Configuration and Purchase Text Credits. Your messages will get applied immediately - the idea being that it gets you out of trouble at a weekend.
However, if you are prepared to spend more, we can reduce the price.
Here are the bundles on offer:
Bundle Name | Cost | Credits | Cost per Message |
Bronze |  £200+VAT | 2500 | 8p |
Silver | £500+VAT | 7142 | 7p |
Gold | £1,000+VAT | 16666 | 6p |
Platinum | £2,000+VAT | 40000 | 5p |
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To buy these bundles, please fill out the form below and our Account Managers will action your request. If you are about to run out over a weekend or evening, order a 500 credit bundle in tools>Configure>SMS Configuration, tell us in an email to This email address is being protected from spambots. You need JavaScript enabled to view it. and we'll sort everything out at the bundle rate
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Text messages get straight to the recipient. No searching through email spam, little chance of missing them. Our members get great results from them. If you fully embrace text messages including getting details to hot applicants, we think you'll need about 2700 per month.Â
If you just confirm appointments and send general "please call me" texts, you'll need about 500 per month
here's our assumptions behind all this:
Let's assume you send text messages to your proceedable buyers and those with a local property to sell (your potential vendors) when you take on a new instruction.
Generally, across the board, you should have 200 applicants for each property, 20% of which (40) fall into one of the proceedable categories
So, assuming 3 new instructions per week, 1 back on the market and a couple of price changes, that's 240Â text messages for matching. However, unless you are very clever and very concise, you'll need 2 credits of 160 characters per message so that's 480Â text credits per week - call it 2000 per month.
Then, if you send viewing confirmations, you'll need 2 credits per viewing - 20 viewings per week = 40 credits - call it 160 credits per month.
If you send the automatic "2-hours before the appointment" text message - that will be another 160 credits per month
You can also send yourself a text message reminder for each appointment - so 10 accompanied viewings, 10 valuations = 40 credits per week - 160 credits per month
Finally, you'll want to send general "please ring me" or " your rent is due" messages. 50 per week? You'll probably only need 1 credit for these - that's 200 credits per month
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With text messages bundled in mobile phone contracts these days, it might seem strange that we charge you for text messages sent via Expert Agent.
The mobile phone companies pay each other about 1p per message sent. They can therefore afford to bundle lots in their average £15 per month mobile contracts - some subscribers will use the full allocation, others won't use any. So, they play a "numbers game".
Sadly, we can't just buy an "unlimited texts" SIM and use a device attached to our servers to send direct to the networks. Such devices exist - click here for details - but they wouldn't cope with our throughput. Also, the problem here for us is that "unlimited texts" isn't unlimited texts - the networks have a fair usage policy and we'd get cut off within a minutes of use.
 If anyone fancies buying one and installing it in their office, keep us in the loop - we'd love to know how you get on with it. Maybe we could write an interface to it.
So, we have to send text message through "internet gateways" to the mobile phone networks
The networks resell vast bundles of message credits to 3rd party SMS Wholesalers. If we bought from them, we'd have to build our own infrastructure and manage connections to the networks ourselves. We therefore buy from a reseller on a managed contract - they provide the infrastructure, do the software development and generally manage the whole process. We add a small profit on top of their charges and pass the cost on to you.Â
So, we could sell you text messages at a cheaper rate but we'd have to employ extra developers and support people, put in extra hardware etc and then we'd have to increase our subscriptions. We think the way we do it is fair. If you use text messages, you pay for the message and the services needed to get it to its recipient. If you don't use text messages, you don't pay any extra.
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The Tenant Portal is a feature that was added in early 2016. Â
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This page will only be active once the Applicant is added to a Pending Tenancy. Â
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For more information, see the Tenant Portal (Beta) section of the manual. Â
Using Expert Agent Referencing
We've been keen to add automated tenant referencing to Expert Agent for some time. You might have seen a few survey requests from us - we wanted to know who you use and whether they are any good.
Our August 2016 upgrade represents our first "toe in the water" relating to referencing.
The surveys told us that there are over 40 referencing companies out there. We looked hard at the "top three". One got a poor star rating from you. Another didn't have any sort of automated integration available. So, that left just one - Van Mildert - and those of you that use them think they are great.Â
We discovered that Van Mildert have done technical integrations with a couple of our competitors. This made an integration easy - they showed up potential shortcuts and pitfalls.
We really like their team and we like their pricing structure which doesn't penalise smaller agents.
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You will need to switch it on for your Agency. Then just set up a potential tenancy, right click, choose Referencing, add any extra information into the Van Mildert form that appears and submit the request. The applicant or applicants gets sent a text message and email with a link, a set of traffic lights in Expert Agent tell you the process of the reference and the results, when ready, are made available in the tenant record.
A standard reference is £20+VAT*.Â
Van Mildert are  offering a 7 day free trial. All you have to do is send through your first reference request. You can then send through up to 10 reference requests per branch within 7 days. These will be processed and no charge will be levied.
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1. Switch EA Referencing on for your office
You need to make sure that Expert Agent Referencing is switched on for your business.
A superuser needs to Tools ->Configuration (1 and 2 below) then choose Expert Agent MarketPlace from Property Configuration (3 below) and then tick Expert Agent Referencing Enabled (step 4 below)
 If you don't want referencing switched on, on just reverse the steps above.
2. Switch EA Referencing on for selected staff members
A superuser then needs to switch on the referencing capability for any users that will need to do referencing. Go to Tools>Configuration>Agency Staff. Choose a staff member that you want to have access to referencing. Choose Permissions at the bottom of the staff profile form. The Permissions form opens - choose the Advanced page tab and change the referencing dropdown to Use as below.
That's all there is in terms of setup.
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If you have switched on your users (see above), you can issue referencing requests in any tenancy record.
Choose References>EA Tenant Referencing (steps 1 and 2 below). We populate Van Mildert's form with as much info as possible. There's an option to add landlord details so that van Mildert can offer them an insurance policy but, at this stage, we've chosen to not populate this to save accidental referrals.
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When ready, click OK, Order (4 above).
If it is the first time you've ordered through Van Mildert, they aim to call you to discuss their service and any optional extras.
You'll get a confirmation email from Expert Agent.
The prospective tenant(s) get an email and text message with a link to an online application form. They get nagged relentlessly till they have completed the form.
Expert Agent then displays either a red, amber or green traffic light next to each tenant in the property's tenants grid as shown below:
No light means that references have not been applied for.
Amber means that the references have been applied for. Â
Red is applied for and returned with a "fail".
Green means returned and "pass"
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When the completed references are returned, you'll receive an email from Expert Agent and the traffic lights change accordingly.
To review reference application progress or to download any of the Reference Reports (they will not be added to the Tenant Record, you will need to manually add them), go to the Tenancy record, Right Click -> Hover over Referencing and choose EA Tenant Referencing - the same option you used to start the reference process. You'll be logged into Van Mildert's control panel and you'll see the references that you've applied for as shown below:
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You don't need to contact Van Mildert to get started - just send your first reference order request through and they'll aim to call you.
Ongoing, if Expert Agent fails to display Van Mildert's form (and you've checked no popup blockers are preventing this). Log a support ticket with us .
For other matters, please call Van Mildert direct on 019 1256 0920.
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