The property advert is not displaying in full?

We can send a maximum of 300 characters to Rightmove in this field.

Descriptions on Rightmove can sometimes appear to be prematurely truncated – there is a rule in place to locate the last full stop within the first 300 characters of the advert to ensure that it doesn’t run over. In pseudo code, which is the easiest way of explaining it, this is what it does:

1. Truncate the advert to 300 characters.
2. Find the position of the last full stop.
3. If the number of full stops are greater than zero, and a full stop occurs in the last quarter of the text, truncate to this full stop.
4. ELSE – there are no full stops, or no full stops in the last quarter of the 300 characters, check to see if there’s a SPACE in the last 3 characters of the text If there is, truncate to this last space, and append “…” to the end of the advert
5. ELSE – if there are no spaces within the last 3 characters of the truncated 300 characters of the advert, truncate the advert to the position of the last space in the advert.

You could try rewording the advert slightly, you could do this just for the Internet Portal advert by checking this option in the advert tab of the property record and editing this version of the advert.